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RETAILTAINMENT
4/7/08
3/24/08
EVALUATION CRITERIA
- Instead of selling merchandise, I wanted to sell a service, because I felt that the memory would last longer.
- I also wanted to attract a wide target audience. In my experience, live performances of a theatrical kind leave lasting memories in people of all ages.
- Efficiency was key in my design of the building. I wanted the table assignments to be fast and well organized in order to prevent confusion.
- The most innovative part of this particular dinner theater is the fact that it combines food with live entertainment in a way that has never been done. The moving tables give this restaurant a theme park like feel.
- I also wanted to attract a wide target audience. In my experience, live performances of a theatrical kind leave lasting memories in people of all ages.
- Efficiency was key in my design of the building. I wanted the table assignments to be fast and well organized in order to prevent confusion.
- The most innovative part of this particular dinner theater is the fact that it combines food with live entertainment in a way that has never been done. The moving tables give this restaurant a theme park like feel.
THE PALACE AT NOTTINGHAM
The Palace at Nottingham is a never before seen first class, five star dinner theater located in Las Angeles California. Instead of selling trinkets and souvenirs like other retailtainment restaurants, The Palace at Nottingham offers a truly unique dining experience for all ages.
THE SETUP
The building itself takes on the appearance of a Nottingham towers from the Robin Hood tales. It is twenty stories tall and fashioned in a cylindrical manner. The bottom floor is the reservation and lobby area where guests wait to be seated. From the second floor to the top of the building is the actual dining area, which is split into several parts. The dining tables are lined on the inside edge of the building, and they corkscrew upward, like a spiraling staircase, to the top. This arrangement leaves a very large gap running down the middle, which is used for the entertainment part of the restaurant. The entire building, excluding the first story, is split into five equally spaced sections. Each section is closed off from the other, and contains a singular setting from which the story of Robin Hood plays out in front of its perspective crowd of dining guests. And since there are five separate sections, then there are five separate settings all tied to key points in the story. Once a scene has ended, the tables, which run on a panel attached to a track, slowly corkscrew upward until they reach the next level. This procedure continues until the topmost grouping of guests reaches the top of the building and the end of the play. Once this happens, these guests ride an elevator back down to the bottom, where there car will be waiting for them.
THE DINING EXPERIENCE
Apart from the entertainment, the actual dining experience is unique as well. A wide assortment of foods, domestic and exotic, fill the five star menu. Once inside the first level of the restaurant, guests order their drinks, appetizers, and meals. Their drinks and appetizers are served at the first level, but the meals are served at the next two levels. The fourth and fifth level is reserved for deserts and after-meal drinks.
TABLES AND RESERVATIONS
THE SHOW
The entire show lasts about an hour, which gives guests plenty of time to eat, socialize, and enjoy
the show. If guests feel the need to leave early, elevators are waiting on each level. In order to preserve continuity between one scene and the next, each actor in the play must follow his perspective crowd as it moves up the building. So at any given time, there are five different people playing Robin Hood. This kind of experience, although unforgettable, is also very affordable.
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