- Instead of selling merchandise, I wanted to sell a service, because I felt that the memory would last longer.
- I also wanted to attract a wide target audience. In my experience, live performances of a theatrical kind leave lasting memories in people of all ages.
- Efficiency was key in my design of the building. I wanted the table assignments to be fast and well organized in order to prevent confusion.
- The most innovative part of this particular dinner theater is the fact that it combines food with live entertainment in a way that has never been done. The moving tables give this restaurant a theme park like feel.
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